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- Build trust by:
- ASK people why they didn't buy (for free info):
- Urgent Problem + Unique Promise + Unquestionable Proof + User Friendly Proposition = Persuasion (Often leads to a sale).
Tracking conversion:
- http://www.conversionruler.com - Frank Kern uses it to track coversion of key words into sales
Prospects are ready to convert to customers when they know, like, and trust you.
The fast and easiest way to increase your conversion power boils down to "just ask".
Off-line conversion strategies (phone, direct mail, faxes, postcards) are much more effective than online conversion. So the future is in the off-line strategies.
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