eBusiness

back to "Effective Marketing" Table of Contents Page Under Construction


On this page:
* links
* books
* min_online_store
* tips from wilsonweb
* submission
* misc. e-marketing links

 
 some good links top of the page - email

* www.wilsonweb.com -
* virtualpromote.com = www.jimworld.com -
* www.netrageousresults.com/ -
* LarryChase.com -
* searchenginewatch.com -
* searchengineforums.com -
* www.bobserling.com -
* www.pmalink.org/ -
* www.linkexchange.com/ -
* www.click2net.com/ -
* www.exchange-it.com/ -
 -
A really good book is Customers.com (order from Amazon - available as Audio cassette too).

I don't want to go more into these topics - because there are tons of stuff on the sites listed above (and many others).
For example, just try to go to www.wilsonweb.com and search for "promote" in his site's search engine.


 
 books top of the page - email

There are so many. Look at the lists here:

- www.dankennedy.com/library.html -
- www.twipress.com/ -


 
 Making your own online store top of the page - email

There are many online malls (like Amazon's Z-shops, Yahoo's stores, e-Bay, etc.) where you can place your products for moderate fee.

Another alternative is to construct your own site.
Here is how to make it easy for just one product:
1. Get yourself an inexpensive hosting accout (unix, perl, MySQL, qmail & ezmlm)
2. Make a one-page sales letter as your home page
    - Use a pop-up offerring a valuable report by email - thus get email address of a prospect.
    - Make a link to order form at the bottom.
3. Use some free or inexpensive shopping cart (for example www.merchantorderform.com )
4. Use 3rd party secure services (like  www.bidpay.com ,  www.paypal.com ) to collect payments.

Consider using this:
- http://interchange.redhat.com - free perl-based e-commerce application server for Linux (originally from Akopia, bought by RedHat)

 
 20+ tips from wilsonweb.com top of the page - email

To get some taste, read these 20+ tips checklist on how to promote your site from the wilsonweb.com, 1998:
 
___1. Write a Page Title. Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title appears on the Web search engines when your page is found. Entice surfers to click on the title by making it a bit provocative. Place this at the top of the Web page between the <HEADER></HEADER> tags, in this format: <TITLE>Web Marketing Checklist - 23 Ways to Promote Your Site</TITLE>

___2. List Keywords. Prepare a list of 50 to 100 keywords - the kind of words that if someone entered one of these words, you'd like him to find your site. Make sure that you don't repeat any word more than three times. Place those words at the top of the Web page, between the <HEADER></HEADER> tags, in a META tag in this format:
<META NAME="KEYWORDS" CONTENT="promoting, promotion, Web marketing, online sales ...">

___3. Write a Page Description. Select the most important 20 keywords, and write a careful 200 to 250 character (including spaces) sentence or two. You don't need to repeat any words used in the page title. Keep this readable but tight. Eliminate as many "filler" words as you can, to make room for the important words, the keywords which do the actual work for you. Place those words at the top of the Web page, between the <HEADER></HEADER> tags, in a META tag in this format:
<META NAME="DESCRIPTION" CONTENT="Increase visitor hits, attracting traffic through submitting URLs, META tags, news releases, banner ads, and reciprocal links">

___4. Submit Page to Search Engines. Next, submit your page to the important Web search engines and directories. To do this, consider using a submission service such as Submit-It http://www.submit-it.com and All4one Submission Machine http://www.all4one.com/all4submit/ The most important search engines which robotically "spider" your site are: AltaVista, Excite, HotBot, Lycos, Infoseek, and WebCrawler.

___5. Submit Page to Yahoo. Yahoo is probably the most important listing of all - though it's technically a directory, rather than a search engine. It uses real humans to read (and too often, pare down) your 200 character sentence, so be very careful, and follow their instructions. http://www.yahoo.com/docs/info/include.html

___6. Submit Page to Other Directories. You've probably seen offers to submit your pages to 300 different search engines. Don't bother. The most important 25 are probably enough, unless you find some specific to your industry. Many of the rest are wannabe's that solicit you for "upgraded listings." These marginal directories come and go very quickly making it hard to keep up.

___7. Request Links on Industry Sites. You probably belong to various trade associations that feature member sites. Ask for a link.

___8. Include URL on Stationery, Cards, and Literature. Make sure that all reprints of cards, stationery, brochures, and literature contain your company's URL. And see that your printer gets the URL syntax correct, with slashes leaning right rather than left.

___9. Include URL in Display Advertising. We don't recommend discontinuing print advertising you've found to be effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, etc. View your website as an information adjunct to the ad. Catch readers' attention with the ad, and then refer them to a Web page where they can obtain more information or perhaps place an order.

___10. Develop a Free Service to Market. It's one thing to say, "Come to our site and learn about our business." It's quite another to say "Use the free kitchen remodeling calculator available exclusively on our site." Make no mistake, it's expensive in time and energy to develop free resources such as our Web Marketing Info Center http://www.wilsonweb.com/webmarket/ but it is very rewarding in increased traffic to your site. Make sure that your free service is closely related to what you are selling, so the visitors you attract will also be good prospects for your business. Give visitors multiple opportunities to enter the part of the site where you're marketing your product or service.

___11. Request Reciprocal Links. Find complementary websites and request a reciprocal link to your site (especially to your free service, if you offer one). Develop an out-of-the way page where you put links to other sites - so you don't send people out the back door as fast as you bring them in the front door.

___12. Issue News Releases. Find newsworthy events (such as the launching of your free service), and send news releases to print and Web periodicals in your industry. You may want to use a Web news release service, such as one offered by Eric Ward's URLwire http://www.urlwire.com

___13. Request Links from Business Link Sites. Especially if you offer a free service, you can request links from many of the small business linking pages on the Web. When you have something free to offer, many doors open to you. Surf the Net looking for places that might link to your site. Then e-mail the site owner or webmaster with your site name, URL, and a brief 200-word description of what you offer there.

___14. Capture Visitor E-mail Addresses and Request Permission to Send Updates. On your website's response form, include a checkbox where the visitor can give you permission to e-mail updates about products or services. Now your e-mails to visitors are not "spam." You're responding to their request for more information.

___15. Publish an E-Mail Newsletter. While it's a big commitment in time, publishing a weekly, monthly, or quarterly newsletter is one of the very best ways to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. You can distribute your newsletter using your e-mail program, or have people subscribe on your website directly to a Majordomo program offered by your Internet Service Provider. More information can be found at http://www.wilsonweb.com/articles/majordomo.htm

___16. Install a "Signature" in your E-Mail Program. Most e-mail programs such as Eudora or Netscape allow you to designate a "signature" to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offerings. Look for examples on e-mail messages sent to you.

___17. Promote Your Site in Mailing Lists and News Groups. The Internet offers thousands of very targeted mailing lists and news groups made up of people with very specialized interests. Use DejaNews http://www.dejanews.com to find appropriate sources. Don't bother with news groups constituted of pure "spam." Instead, find groups where a dialog is taking place. Don't use aggressive marketing, even if you see other jerks doing so. Rather, join in the discussion and let the "signature" at the end of your e-mail message do your marketing for you. People will gradually get to know and trust you, visit your site, and do business with you.

___18. Join a Mall. You may gain a little traffic this way, but not a lot. The biggest and free-est mall, if you will, is Yahoo. Get a good listing there, and you won't need other malls very much.

___19. Announce a Contest. People like getting something free. If you publicize a contest or drawing available on your site, you'll generate more traffic than normal.

___20. Join a Banner Exchange Program. Of the many banner exchange programs, LinkExchange is the biggest. http://www.linkexchange.com Essentially, you agree to show a rotating banner on your site for other LinkExchange members, and they do the same for you.

___21. Purchase Banner Ads on Appropriate Sites. You may need to spend money to boost traffic by purchasing banner advertising. Choose sites that seem to attract the kinds of people who would be good prospects for your business or product. Expect to pay $10 to $40 per thousand people who see your ad, and achieve a click-through rate of 1% to 2%. You can find media brokers such as WPRC http://www.wprc.com/pldb/wprcpldb.shtml who can help you find appropriate and cost-effective places to advertise.

___22. Use traditional promotional media. You may decide to use traditional media to drive people to your site, such as direct mail, classifieds, display ads, etc. This can be especially helpful in smaller industry niches.

___23. Rent targeted e-mail lists. We abhor "spam," bulk untargeted, unsolicited e-mail. But the direct marketing industry has developed targeted e-mail lists you can rent of people who have agreed to receive commercial e-mail messages.

 
 submission top of the page - email

Here are some submission programms:

* www.webpositiononline.com -Webposition Gold - is regarded by many as the best submission package
* www.cyberspacehq.com/addweb - AddWeb
* www.submitwolf.net - SubmitWolf PRO
* www.cyberhammer.com, www.stealthsubmitterpro.com -
* www.exploit.com/wizard - Submission Wizard
* www.searchengine-news.com/cpro - CommandoPro

To find more submission programs - go to tucows.com - and search for "submission"

See also:
* www.netpromote.com
* www.adsGuide.com -
* www.investorguide.com/wdfmspecial.htm - reach investors
* www.sitesell.com -

Check out this site:
* www.activemarketplace.com/ -
* www.activemarketplace.com/perform/direct.html -
* www.activemarketplace.com/perform/direct2.html -


 
 misc. e-marketing links top of the page - email

* www.marketingtips.com - COREY RUDL - sells his "Insider Secrets to Marketing Your Business on the Internet" through > 10,000 affiliates. All of his sites combined get over 300,000 visitors per month; generating millions in sales.
  - www.SecretsToTheirSuccess.com - success stories
* www.marketingtips.com/newsletter/ - many interesting newsletters
* http://www.carsecrets.com/ - his site selling a book - good template
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* http://mastermindseries.com/teleseminar/ - http://www.amacord.com/ - Ken McCarthy
* www.internetmarketinggroup.com - ED TAYLOR - "The Most Requested Speaker on Internet Marketing".
* www.higherresponse.com - MARLON SANDERS - "The Amazing Formula That Sells Products Like Crazy" was ranked #1 on AssociatesPrograms.com for 4 consecutive months last year. He works only an hour a day as his business is almost completely automated!
* www.cyberwave.com - JONATHAN MIZEL - consultant, speaker, e-zine
* www.scientificmarketing.com - KIRT CHRISTENSEN - turned one company with a $20,000 a year turnover, to $224,000 within four and a half months! The company was then sold for an amazing $11 million! Kirt is also great at targeting small untapped markets and setting up web sites to tap into to these and create huge profits.
* www.profitstream.com - NICHOLAS SCHMIDT - a daily ezine, sells theme web sites.
* www.tipsbooklets.com - PAULETTE ENSIGN - sold > 0.5 mln booklets.
* www.marketingpromo.com - SHAWN M. CASEY - taught thousands through his books, tapes and seminars.
* Freedback.com - DAVID BEROFF - gets >0.5 mln hits/mo using forms he gives away to webmasters.
* www.profitinfo.com - MARTY FOLEY  - popular Ezine + author of "The Internet Marketing Goldmine".
* CoachCenter.com - DAVID BURNET
* www.mypublish.com - LINDA BUXBAUM - sell digital info products through her site
* www.suiteinternet.com - TERRILL EPPS  - manage affiliate programs, management software
* www.mtrader.com - Jeff Tappan, Ken Wolff
* www.realitytrader.com - Jeff Tappan, Ken Wolff
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* www.copywritingtips.com/3gallery.shtml - some photos
* catalog.com/sellsoft/homepage.htm - some info
* www.find-it-online.com/growth.htm- bus.trends - by Steve Frew
* www.successinformation.com/common/gcatalog.htm - selling videos via affiliate program
* www.dunway.com/html/books.html - example of how people sell books online

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* www.jvmarketer.com/ -
* www.freemarketingbook.com/dlstealth.html -
* www.freemarketingbook.com/download/stealth.pdf-
* www.esuccessmedia.com/software/ -
 

* www.listbot.com/ - search for listbot at wilsonweb.com to see other services
 - http://jibb.com/ - links
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* http://profitinfo.com/articles/ - short good articles
* http://www.copywriter.com/abbr/mailbot.htm - How to Write an Autoresponder Message that Gets Results
* http://sellitontheweb.com - good resource
* http://www.linkomatic.com/getyours.cgi - offers simple service for users
* http://www.associateprograms.com/search/resources.shtml -
* http://www.AssociatePrograms.com/search/newsletter136.shtml - 137 - 138 - 139 - article about mini-sites

Here is an article on mini-sites

- http://cyberwave.com/braindump/ - braindump audio course (Mizel-Mandossian, 2003) tel 808-874-0089 (NV)

Alex Mandossian’s recommendations:
- http://www.mind-motivators.com/background.html - about Alex (ph. 877-267-7996,  415-492-1778 PST Heritage House Publishing)
   email: Alex@MarketingWithPostcards.com
- www.GoGenerator.com - Powerful, Profitable eMarketing Tools
- www.1ShoppingCart.com - favorite eCommerce Software Suite
- www.CopywritingCoach.com - Copywriting Classics™ Belongs In Your Library
               - https://www.mcssl.com/digital/26237/copywritingclassics.exe -
               - https://www.mcssl.com/digital/26237/Public_Speaking.pdf -

Yanik Silver's Recommendations:
- http://www.mind-motivators.com/yanikbackground.html - about Yanik
- www.surefiremarketing.com/powerpause
- www.surefiremarketing.com/copy - Copywriting Seminar-In-A-Box
- www.33daystoonlineprofits.com/video - 33 Days to Online Profits CD-ROM Tutorials

- http://www.masterlistbuilder.com/ - Joel Christopher - a Master List Builder and he is very good in it.
- http://www.videos.masterlistbuilder.com/ -
- http://www.webdesignwisdom.com/articles/dean_articles.shtml - Terry Dean Articles

- www.auctionsecrets.com - John Reese - selling DVD product
- www.amazingformula.com/cgi-bin/t.cgi/215846 - Marlon Sanders

Declan Dunn,
Rick Beneteau,
Joe Vitale
 
 

Frank Kern:
- http://www.elitemarketingclub.com/  -    -
- http://www.yourparrotwilltalk.com/  -
- http://www.photoshopsecrets.com/  -
- http://www.photoshopsecrets.com/ask.html  -
 - ask about Japanese Gardens
Amazing New Ebook For Japanese Garden Lovers! 
Dear Fellow Japanese Garden Lover, 
I know your time is valuable so I'll be to the point. 
I need your advice! 
I'm putting the finishing touches on a new e-book that's all about Japanese Gardens and I want to make sure I don't leave anything out. 
So, will you let me know your biggest question about Japanese Gardening? It could be anything...even if you think it's silly. 
All you have to do is type your question in the little box below and click submit. In exchange for your advice, I'll give you a free copy of the book when it's ready. (Should be a few weeks.) 
OK, here's the easy form: 
What's your biggest question about Japanese Gardens?
   [     ]
E-Mail Address: (This will only be used to let you know when the book is ready. No other email will ever be sent.) 
  [      ]
Your Name:
   [     ]
Thank you very much for helping make this the best Japanese Gardening book possible. 
Sincerely, 
First Last
Japanese Garden Enthusiast 

  -  http://www.wealthambition.com/frank_kern.htm  -
  -  http://www.mininggold.com/ - Shawn M. Casey  -
  -  http://www.webwinz.com/Detailed/0441.html  -
  -  http://www.onlinemarketinglibrary.com/search/SuperLinks.cgi?action=Category&CID=9
etc.

John Reese:
- http://www.marketingsecrets.com/ -
- http://www.auctionsecrets.com/ -
- http://www.cashflow-circle.com/ -
- http://www.wealthy-info.com/ -
- http://www.opportunity.com/ -

- http://profits.cc/articles/double-your-profits.html
- http://profits.cc/enewsletter/22apr2003.html

Jonathan Mizel:
 - http://www.cyberwave.com

Stephen Pierce
 - http://www.the-whole-truth.com

Corey Rudl:
 - http://www.marketingtips.com/

Ken McCarthy:
 - http://www.amacord.com/

Here is a site with many names/links:
 - http://www.marketingweapons.com/weapons-14.htm

Tools:
 - http://www.BuildOrMakeYourOwnWebSite.com/ - Ken Gidden's tools
 - http://www.overture.com -
 - http://www.GoodKeywords.com - (buy PPC Bid Reporter - http://www.ppctoolkit.com/products/bidreporterpro/ )
 - http://www.wordtracker.com -
 - google adwords
 - http://www.mikes-marketing-tools.com/ - Mike's Marketing Tools
 - www.GoGenerator.com - many tools (including AudioGenerator)
 - www.1ShoppingCart.com - favorite eCommerce Software Suite
 - www.aweber.com - autoresponders, email broadcasts

Favorite tools (from Ken Gidden, and some others):

The five web site tools, for marketing:
- www.clicktracks.com - xxx
- www.engineready.com - Conversion Analyst
- www.goodkeywords.com - Good Keywords (Business Edition)
- www.optitext.com - Optilink - Link Reputation Analyzer
- www.axandra.com - Internet Business Promoter

The five web site tools, for web site creation:
- www.textpad.com - textpad
- www.bradsoft.com/topstyle/ - TopStyle Pro
- www.htmlvalidator.com - CSE HTML Validator
- www.mpp.at/pretty - Pretty HTML (see http://ringlord.com/products/prettyhtml/ )
- www.ipswitch.com/Products/file-transfer.html - WS FTP Pro

The five most useful domain name hosting and management tools.
- www.registeradomainname.org - $7..8/domain
- www.softnik.com/products/domain/ - Watch my domains (professional version)
- www.zoneedit.com - Zone Edit
- www.whoisview.com - WhoIs View
- www.rietta.com/whoisweb/ - Whois Web Professional
- www.findgoodnames.com/products/dnapro/ - Domain Name Analyzer

The five most useful newsletters to subscribe to for creating and marketing web sites.
- www.searchenginehelp.com - Planet Ocean's Search Engine News
- www.marketingchallenge.com - Internet Marketing Challenge
- www.secretstotheirsuccess.com - Secrets to their success
- www.Axandra.com - Search Engine Facts
- www.wilsonweb.com/wmt/ - wilsonweb "Web Marketing Today"

Other Helpful Resources

- The top search engines hidden free submission pages. - Most of the top search engines have neatly hid away their "Add Your URL" for free pages. See where you can still submit your site for free and actually get indexed.

- http://www.build-or-make-your-own-web-site.com/payperclickguide.shtml - Ken Gidden's guide to PayPerClick engines and Paid Inclusion programs that actually work and are worth the money and bring me actual product sales.

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Find prospects - find who links to your competitors by using google: (link:domain.com) - and approach them.

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