Joint Ventures and Affiliates Techniques

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Why to sell via JVs:

free advertising
targeted subscribers
residual income
easy to set up
rapid branding
build a list/prospects
generate traffic
boost profits

You can also use JVs to find capital and to create products. For example, instead of buying a product, you can make a JV with the product owner/creator. This way you don't have to pay lots of money upfront. But also it is not a good idea to do simply 50/50 split. Instead offer a % and max royalty amount, after which - only small maintenance. So you basiclaly buying the product - but paying for it from the sales.

Don't expect that you can generate JVs over email. Better to personally contact your prospects with a well prepared offer.

Creating JV process:

Think and write down what you want this JV do for you. Define your objectives. What is it you are trying to accomplish? Goals? Specific results? What profits, credibility, prospects, traffic? Write this down.
Think and write down a description of your potential JV prospects. Where to find them? seminars, ezine directories, forums/newsgroups, referrals / your network, search engines / PPC. Associations. Where they buy stuff?
Think and write down why these will benefit from working with you. Create an irresistable offer. Make it a win/lose situation (not a typo - you spend time - they fill guilty). Think long term - not short term (first JV just opens the door for more JVs). Can you provide specific results or proof (provide numbers)?
Think and write down the ways to approach them "from inside". Join the association. Subscribe to their magazines, email lists, etc. Start asking questions - what are their challenges, needs, etc. Start providing content to their newsletters, magazines. Go to their meetings. Help to provide content to the meetings. Help to provide more value. Offer % (associations need money). Offer help, etc. - you have to give before you ask.
Now you can be more specific - define when you want the JV to start and end. Think why your JV partners should act NOW. Decide how you will approach them. Usually it is the phone (face-to-face is best, though). Be yourself on the phone (don't pretend). Be sincere and interested in what your partners do. Why should they care - use the "who cares" test. Make it a no-brainer for them by doing all the work, piling the benefits, proof, make it easy for them to say YES. Make sure to have all legal docs to protect yourself.
Start with 1 partner. Don't rush. Make relationship work with one partner. Get good numbers.
Expand to more partners.

Affiliate marketing:

Affiliates = JV partners. You don't need many of them. You can get thousands - but you will see that most of them will not work. You need just several (5..15) hand-picked partners. Highly targeted. You can find them by submitting your info to top affiliate directories:

Give them the tools to sell more. Make it easy. Article, ezine ads - pre-branded with affiliate links, brandable ebooks, MP3 audio files - teleclass, mini-courses/reports that the can use. Make sure that your affiliates can use their affiliate link. Make it easy, idiot proof.

Give your affiliate multiple income streams (sell ebooks with links in the ebook targged with the affiliate IDs). Articles - contain lists of resources. Some are free - some are products.

Use 2-tier affiliate program

Affiliates - requires work, effort. Again, you don't need more affiliates - you need better quality affiliates. Usually 10% of affiliates produce 90% of the results.

Create affiliate program where there is none - go offline (expedia.com. hotels.com).

Create an affilaite program within an affiliate program (seminarAnnouncer.com)

You become the traffic/list/affiliate broker

Create a closed affiliate program (limit number of affiliates).

Types of JV partners and affiliates:

Affiliates who have their own products, but also offer your product as a backend offer. They would usually include your offer in their autoresponder.
Affiliates having directories or stores with many products, for example www.webwinz.com, www.reidepot.com . These websites list a lot of related products, along with reviews and ratings. The owner is paid comissions for sales.
Affiliates who would actively sell your services. They can run a Google ad campaign, make a separate web site, etc. They can even do it full time.

Here are some links (Jason Potash):

Here is more: