- Client came with a list of 1200 people and asked to help build
a paid membership site. Sales copy was finished at 12:30 at night.
At 1 am Nov. 5th the launch. Generated $10,091 in sales, or $8.41
per email address - and did in first six hours (which is in the
middle of the night). This is the power of relationship. In 24
hours it gree to $16,583, or ~$14 per email. In 7 days - $53,418.00
(list of 1200 people). Converted 23.7% of the list. Promotion
was for 1 week
- Reason "Why". Killer deal. What's the catch?
- Prices were $147 & $247
- My life was saved by spam. Jeff received an email from Sheila
Danzig in 1994 how to make money with the computer. It was about
selling information online. Using 2 step. Small add => 16-page
letter. Examples: The National Enquirer. Classified ad => asks
for Self Addressed Stamp Envelope => ..., "Brings back
lover 1 day".
- The Two Step Online. Why? Not due to space limitations, but
due to TIME limitations. You don't have time to engage people.
People dont' remember commercials. People don't remember your
web site. So - you have to go for the opt-in first. Then sell
them with your emails.
- How to win at EMAIL (even with a changing playing field). Relationship
and community is THE key to online success. My list is my best
friend. Because they interact with me, ... trying to tease, have
some laughs. You have a mental picture of one person.
- Monetize everything... EVERYTHING.
- Email is Dead ?? "The reports of my death are greatly exagurated."
- "Free to Fee" - list of 1200 generated $53Kin one
week
- Fibonachi - $15K with one email
- Ask teleseminar 6K list generated $20K
- MikeStuart-s studio. Example - phone connectedto a speaker lying
on a towel.
- How do you sell an opt-in - the same way you sell anything else.
- Nail the headline. Benefits, benefits, benefits. Strong call
for action. The "subscribe" button! Clear privacy policy.
- Testimonials, put a value on your offer. . Don't give them a
navigational choice. use audio.
- This Is My True Story ..."How I started From Scratch And
Made Six Figures In Seven Days" REVEALED: A zero Hype, ...
... long copy of this site does nothing but sell an opt-in. Give
for free (and explain why you are doing it).
- Congratulations! You won@. Claim your FREE Membership - $247
VALUE! - To Armand Morin's Big Newsletter. Stacked graphics of
sales letters covers - 24% increase in response.
- Seret internet Training Advice. Free Resources and Tools. Weekly
Insider Information...
- Gary Halbert said that phone ordering outpuls online ordering.
This actually depends on the market and on the relationship. Also
it depends on how you do it.
- [Subscribe]
- [Click Here to Start Your Free Trial] => +98%
- [Click Here To GEt Your unlimited Free Trial] => + 52% ON
TOP OF THAT
- Extracting Cash From Your List:
- The Golden Rule - the money is in the list. Wrong. The money
is in the relationship you have with the list.
- Mistakes: No original content, send lots and lots of ads, Frequent
Solo ads, preferably daily.
- voice/personality, content, be human (revelation of self), humor
(especially self-deprecating), good natured teasing, no bragging
allowed
- When I got stuck - I go to Gary Halbert's web site
- Rhea's Entrepreneur Days (SixInSeven.com)
- fraps.com
- Advanced Tip: Content Wins Online
- You have to over-deliver.
- "Blended"Ezine Sequence: Welcome note (tell them why
the next email they get will be the most important thing they
ever read in their life). Back story / Content. Back story / content.
After five or six emails, add them to your newsletter distribution.
- Mini Course Sequence. Welcome note - tell them why the next
email they get will be the most important thing they ever read
in their life. Back story/content. Back story/content. etc. After
5..6 emails .. the "SUCKER PUNCH". If they won't buy
- pitch them some affiliate deal.
- When do they buy? 25% buy in the first week 40% - in thenext
7 weeks. Sometimes it takes hundreds of email to convert a member.
- A Little Imagination: The "Delayed" trial, "Guess
The Dow" list (the info compiled from list members), Mutual
Fund Monster - provide free information - to build a list.
- The personal intro:
- Subject: [[firstname]], from Jeff Walker
- [[firstname]]
- Hey, I just noticed that you just signed up for my "Six
in Seven" course - thanks for signing up! I hope you get
a lot of it... drop me a line sometime and let me know what you
think. best regards, Jeff
- workinyourunderware.com
- Use any excuse for promotion. -IRS Sale - otherwise known as
"Jeff Screwed Up His ax Planning And He Needs To Raise Cash
Fast So He Is Putting RBI Real Time On Sale For Rediculous Prices"
- Sub-listing. Different lists need to be treated differently,
so ...
- You need more than one list. At a bare minimum: who paid and
who has not. if possible - separate by channel, by timing, ...
- Visitor value - what is each visitor worth
- opt-in conversion - and how much each opt-in worth to you
- Immadiate sales and opt-in conversion * value of opt-in
- Visitor's value = IS + (OIC *VOI)
- Life time value fo the customer.
- email problems: crowded inboxes, Spa*m Filters, Legislation,
Make double-opt-in.
- relationships with your competitors, suppliers, JV partners
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