Pay Per Click Advertising Techniques

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Pay Per Click (PPC) Advertising - the ultimate high speed advertising & testing machine.

Two major competing players - Overture (Yahoo) and Google AdWords,

 

Google AdWords:

 

Google AdWords is a very inexpensive way to start driving traffic to your web site by showing your ads on the right side of the Google search pages. And the good thing is that you can set up this ad - and start getting visitors in just several minutes !!.

 

Even more exciting is that you are paying only per clicks (per visitors) - and as low as 5 cents per click. Also, the ad will be shown only to people who are searching for particular key words related to your product and offer.

 

You have control over the keywords, maximum you want to bid per individual keyword, and your daily budget. You can choose to show your ad only to people from one or several countries. You can even narrow by individual state.

 

To start - go on Google - press on "Advertise with Us", then press on "Google AdWords". Then start your first ad campaign.

 

 

 

 

Advertise with Us"The best ways to get your key words - your own server log

 

 

 

 

Perry Marshall - PPC, Google:

Don Crowther - PPC:

  • PayPerClickMoneyMachine.com
  • Murthy's Law => Don's law. There is a smart and stupid way to do anthing. The stupid way costs more. Most people are stupid. So they pay more (Stupid Tax).
  • Avoid buying "category generic terms" - because they cost 5-10 times more - and may convert bad.
  • use many keywords (example - over 2000 terms for 1 campaign). It is difficult to track and manage that many keywords. Group them, use separate codes. Use separate landing pages.
  • Overture Inventory Tool
  • Wordtracker, wordtracker.org, etc.
  • Never bid on the word "free"
  • Never allow your good keywords expire on Overture, because they lose their good position
  • Watch your PPC accounts
  • Test everything relentlessly: copy, landing pages, offers, headlines, negative copy, different PPC sources, keywords, URLs, positions in the rankings, different packages, pictures, price points, etc.etc.etc.
  • To avoid junk clicks, use negative qualifiers, for example: "$9 special report show how ..."
  • Target position #3 on overture (not # 1 or 2), or # 3..7 on Google. Track through to purchase, not just clicks. Sometimes an ad get less clicks, but better convertion. Use 1shoppingcart.com to do tracking.
  • 101PublicRelations.com
  • $1 PPC => $2.84 sale
  • Example - 30 mln page views & 4.3 mln $ in sales per month

PPC notes:

  • Have separate URLs for separate ads
  • new feature in Google - edit CPC/URL for each keyword
  • hitslink.net - hitslink.com
  • Yahoo editors make mistakes every time when they have to choose. Good way to avoid it - register a company name to be exactly your URL. For example, "1-2-3-Internet-Marketing"
  • Jim maddox - optimizes a site for ~ 10 keyword phrases. Perry on Google uses hundreds of phrases.
  • system@skycastles.com, ken@skycastles.com
  • zoneedit.com - allows you to make a separate domain for each ad group
  • when registering a domain, make the company name the same as the domain name, do DBA (Doing Business As) for $17, etc.

xxxx

 

http://www.perrymarshall.com/adwords/keywordtext.htm

 

How to automatically insert keywords into your ads:

keyword vs. KeyWord

{KeyWord:Red Wagons}
Best Prices and Selection for
Radio Flyers and Popular Brands
www.RadioFlyer.com
Interest:

 

New Sterialisers

Used Sterialisers

New Sterialisers

 

{KeyWord:All Kinds Of Sterialisers}

 

 

 

 

 

 

 

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