Search Engines Techniques

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Search Engine Optimization (SEO) of your web pages is an important thing to do.

Here are 3 good names:

There are several things you can do:

Improve popularity of your web site, that is make so that many other web sites link to your site. This is especially important for Google ranking. But it only counts if those other sites do NOT have the same IP address as your web site. In fact, the first 3 out of 4 nubmers of IP address should differ from your IP. Note more: you should NOT own these other domains (Google searches the WHOIS database of registered domains to make sure that you are not bulding your site popularity artificially).
Select your keywords or key phrases properly (see that searches on those keywords produce what you expect, find that these words are not too expensive). Make many pages - concentrate one page on just one (or several related) keyphrase(s). Register several domain names if necessary. Select domain name as something like this: www.1-2-3-keywords.com. Register it in WHOIS database under the same name (DBA = Doing Business As). In you web page - first 1..2 KBytes are very important. So remove all Javascript and styles into external files, move menu from left to right of the page. Fill HTML title and description tags with 1 or several keywords. Start your web page with a headline, pre-head, sub-head, first two paragraphs - make sure that they start with key words. Good source of information on the subject - Jim Maddox (www.SearchEngineCD.com). Here are my notes made on his lecture (November 2003):

Yahoo, MSN, Google together ~85% of all searches
keyword density 3-7% in your title
keywords in title, description, heads, alts, body
link popularity - ranked by the number of links from like-minded sites. Try to have your ancor text containing the key words.
links from relevant good sites
Directories
PayPerClick, Pay Per Submission, Pay Per Inclusion, Free
Overture.
Managing PPC is a real task
Pay Per Submission - Yahoo $299, ClickSmart, Inktomi, Alta-vista
Sponsored sites, search engines and directories. Often submitting to one directory such as LookSmart puts you in other directories. In reality you have to submit to only 3 places: looksmart.com, dmoz.org , inktomi.com . (used to be Yahoo, Looksmart, and dmoz).
Keyword research: (overture, google). Evaluate them by popularity (overture), relevancy (seach in google - and find how many of top 10 are relevant). Do similar for phrases. Evaluate the bid price, evaluate using client rating.
hits (how many sites found in google) * relevancy (in first 10 on google) * conversion (bid price) * client rating
Make Title, Description. URL - start with A or add a number (4) - to be higher in Alphabetical directories listings. 1-2-3-internet-site-marketing

Links:

http://www.positiontech.com - paid-inclusion program ($39.00 to be added to the Inktomi search engine index used by MSN and many other Internet search portals).
www.searchengine-news.com , www.searchenginehelp.com - Planet Ocean - have good newsletter "Search Engine News"
www.Axandra.com - very good software to optimize your web site for search engines. Search Engine Facts, Internet Business Promoter.
www.optitext.com - Optilink - Link Reputation Analyzer
www.searchengineCD.com - Jim Maddox
http://searchenginewatch.com/webmasters/ - has some tutorials on the site

http://www.adwordanalyzer.com - helps to uncovers niche markets where you can easily dominate.

http://targeted-traffic-machine.com - Automatically Generates Thousands of Smart Pages with Thousands of Keywords
www.trafficequalizer.com - TE (Traffic Equalizer) - software to create hundreds or thousands of optimized web pages in a second (by Jeff Alderson). Each page is optimized to a separate key phrase. Pages are produced on your host server. See also - www.successonlinemarketing.com
www.howtocreatesmartpages.com/ - Smart Pages (Steven Pierce)
www.adwordanalyzer.com -
www.linkopedia.com - $9.95 to get your site listed (helps to ensure that Google Spider visits your site regularly).
www.deleteddomains.com - excellent place to search for domains which became recently available.